In terms of new tools, you gain custom event reporting and triggers, predictive lead scoring, event-based segmentation and full website traffic analysis. It also offers YouTube integration, content partitioning and additional domains for you to work with. The professional package gives you everything included in the Starter Package and really unlocks HubSpot’s potential. It increases the smart and static list limit to 1, 000 contacts, allows you to send double the amount of emails per contact per month, and gives you the ability to customise your reports and dashboard. HubSpot’s middle of the range offering is their Professional Package, which offers decent marketing automation tools for serious digital marketers.
The robust feature-set is something that should attract those already familiar with marketing automation and would like to try HubSpot. The starter package has everything included in the free package, but unlocks customisation of forms. It also enables you to use their email marketing features, but limits this at an a few send limit per contact and only gives you 25 Smart Lists and 25 Static Contact Lists. HubSpot also provides detailed reports ranging from what terms and topics people are searching for to what your content ranks for any given query.
To date, over 87, 227 companies use HubSpot around the world. Through four main products, namely Marketing Hub, Sales Hub, Service Hub and CMS Hub, HubSpot offers businesses the ability to completely change the way they run their entire operation. In this blog post we’ll review and evaluate HubSpot, one of the most popular marketing automation platforms. Thank you for being a part of the Agile marketing movement in whatever capacity you are. This is an amazing, transformative, and occasionally really hard time to be a marketer.
You will also get topic suggestions based on relevance, competition and popularity as well as detailed progress reports on how your website stands with search engines, day by day, month by month. Marketing Hub’s ad management allows you to track the ROI of your social media, web and SEO advertising efforts and provides you with detailed reporting and analytics on other aspects of each ad’s performance. Marketing Hub comes packaged with tools that promise to speed-up content creation, keep formatting consistent and optimise your blogs for SEO purposes. All of this is accomplished within HubSpot’s built-in blog editor. Posts can be started within the editor, or based on a GoogleDocs draft. Then marketers can quickly insert images, format headers, and add links. It also allows users to add comments, share feedback and collaborate with one another.
We also spent quite a lot of time this year getting face to face with Agile marketing teams of all shapes and sizes via private onsite engagements. I personally LOVE these kinds of engagements, because even within the same team people have unique perspectives about their work and its challenges. Over the course of the year our AgileSherpas trainers served more than 800 marketers. All told we hit the road nearly 40 times to visit our clients. When it comes to Agile marketing, I’m a big believer in Kanban and continuous flow. But the last six weeks of this year can only be characterized as a Short here at AgileSherpas. The flurry of end-of-year training has kept me very focused on execution, but as I prepare for our final client engagement of 2018 I finally have time for a moment of reflection.
Let’s keep supporting one another as we make our profession better, however that ends up looking. I really, really, really hope to meet you in person in 2019.