Utilized marketing analytics and consumer profitability analysis. Annually taken out client satisfaction surveys in addition to compiled results into in depth reports. Analyzed issues, in addition to developed insights to increase business initiatives. Consulted together with team members to construction, organize, and document the two product marketing and services lifecycle requirements in APPLE Rational Requisite Pro several. 1 ) 1. Analyzed marketing and advertising requirements to create employ cases, functional requirements, in addition to test cases.
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Drove delivery of requirements as project sponsor ambassador. Managed logistics, sales, marketing, and strategic planning for Nationwide Marketing and Automated Retail Project including regular software and UI updates. Performed an analysis that eliminated unprofitable products with $5. 2M annual savings from 2008 to 2009. Our most successful marketing graduates are bright, creative individuals who are willing to learn and apply themselves. Customer-oriented students with technical, planning, and organizational abilities do well in our program. Demonstrate the ability to formulate and implement marketing strategies related to product, place/distribution, price, promotion.
Led company wide analysis and setup of excess and out of date inventory reductions. Coordinated credit reporting between the potential corporation, ensuring consistency and reliability. Served as the major business analyst for overall marketing organization and symbolized the corporation in the info integrity initiative. Provided C-Suite business consultation to Leader and VP’s on benefit proposition, company’s position, consumer behavior, market condition, and overall health of their perspective business functions. Managed international market testing which led to the creation of new products. Managed operations of Nationwide Marketing and Automated Retail project and drove systems integration of 3rd party partners and vendors including Best Buy, Walmart and Rent-A-Center. Gathered requirements from 3rd party vendors and delivered them to the PMO and technical teams.
Accountable for regular and successful project supervision including the coordination regarding multiple teams and typically the preparation of project events, plans, and schedules. Introduced new product line of which increased profits by $38. 5M and surpassed revenue goals by 30%. Design of dashboards to swiftly evaluate individual customer revenue against promotional/co-op spending. Proved helpful with data sets in addition to applied qualitative and quantitative market research techniques.