You could throw them into your normal list, or you could retain them by sending them a series of emails that help them learn what to expect when they’re part of your list. As a consumer when you purchase a product, you have decided that exchanging your money is worth the product that you’re buying. The same goes for your email list; you have to get your subscribers the incentive to swap their email address for something. Giving your audience content that they want to see let’s you cut through the noise and give your audience what they’re looking for when they need it. Make a good first impression and send new email subscribers the best of your best content. Title each piece of content and write a short description underneath recapping what the post is about. One way to increase your email subscriber list is giving your subscriber something in exchange for them giving you their email address.
Keep track of the list of all the ideas your team wants to execute. This checklist will help you break down your next idea and make it easier to assign pieces to your team to make sure it ships on time. The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. You can shell out a lot of money perfecting your SEO strategy, but there are certainly ways to make small investments in this marketing strategy for small business. Starting a customer appreciation program might encourage people to continue using your service. Sometimes your next best customer is your last customer, meaning you should invest in the relationship you have with your existing customers.
Even typically the most elementary email marketing blueprints can have a huge impact. Put out a new fishbowl at your spot of business and request surfers to drop their enterprise cards within it for a new chance to win something—a free product or services, for example.
This is normally done through gated content like downloadable templates, spreadsheets, infographics and more. Newsletters allow your list members to see what’s new with your products or company. However, this is not your one stop shop to push your products all the time. According to Hubspot, your newsletters should be 90% educational and 10% promotional. Whenever you craft an email, write two different headlines and test what language causes your audience to open your message.
HARO is a platform for reporters looking for help on articles or other pieces of content they’re working on. Reporters submit requests for responses on specific topics, and industry leaders and specialists answer. If your answer is used in the article, your name and business will appear with it. Take the steps to make your business eco-friendly, and then write a post on a publishing site like Medium about the experience.
Write drafts of how to respond to positive comments. Just like how negative comments deserve your attention so do positive ones. Your fans are taking the time to write something nice about your company or product. Not having a plan in place could lead to an escalated social media disaster that no one wants to deal with.
Social media contests are a great way to get your audience to interact with and share your content, thereby increasing its reach. Instead of guessing how many times you should publish posts on your channels, follow the data instead.